Guy Kawasaki: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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The book "The Art of the Start 2.0" by Guy Kawasaki is a revised and expanded guide for anyone starting a new product, service, or idea. It provides practical advice and insights based on Kawasaki's decades of experience as a strategist in the business world. The book addresses the challenges faced by startups, such as innovating, recruiting, fundraising, and branding. It acknowledges the overwhelming amount of information available to startups and aims to help them focus on the right priorities. The revised edition includes updated information on topics like social media, crowdfunding, and cloud computing. Kawasaki recognizes the changes in the business landscape, with once-invulnerable market leaders struggling and the emergence of new tools and methods. He emphasizes the importance of building a strong team, creating an excellent product or service, and facing competition. The book aims to help readers make their ideas stick and navigate the adventure of starting something new.
The book "The Art of the Start 2.0" by Guy Kawasaki is a revised and expanded guide for anyone start