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BJ Fogg, the author of "Tiny Habits" and founder of the Behavior Design Lab at Stanford, discusses his theories and experiences in behavior change and habit formation. Fogg believes that behavior occurs when motivation, ability, and a prompt align. He shares personal examples of how he developed habits by aligning them with what he already wanted to do. Fogg emphasizes the importance of starting people where they want to start and helping them form habits in areas they already have an interest in.
Fogg reflects on his early work in persuasive technology and the challenges he faced in getting policymakers to pay attention to the ethical implications of technology. He shifted his focus to studying habits and health, developing the concept of Tiny Habits in 2010. Fogg discovered that making habits extremely small and finding a natural place for them in existing routines were key factors in making them stick. He started teaching this method in 2011 and saw a significant response.
Fogg acknowledges the importance of practitioners in behavior change and highlights the difference between researching a topic and knowing how to effectively change behavior. He also addresses challenges in coaching people to create habits, such as outdated information and resistance to the celebration technique.
Fogg believes that his methods can make habit change quick, easy, and even fun. He is committed to sharing his insights and methods to impact as many lives as possible.
BJ Fogg, the author of "Tiny Habits" and founder of the Behavior Design Lab at Stanford, discusses h