Ayelet Fishbach: The Art of Goals, Incentives, and Motivation
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The conversation between Guy Kawasaki and Ayelet Fishbach covers a wide range of topics related to motivation, decision-making, and human behavior. Ayelet, an expert in motivation and decision-making, shares insights from her research and expertise, providing valuable perspectives on various concepts.
Ayelet discusses her personal experience with involuntary service in Israel and expresses her belief that society should have some requirement for giving back. She suggests that young people can contribute their talents in various ways, not limited to military service. The conversation also touches on unit 8,200, a secretive unit in Israel known for feeding the high tech and academia sectors.
The concept of a glass being half full or half empty is explored in terms of approach goals and avoidance goals. Ayelet explains that the direction in which one looks, either back at progress made or ahead at progress still to be made, can impact motivation. The conversation combines this concept with Neil deGrasse Tyson's perspective on the glass being half empty, suggesting that it signifies progress towards a goal and should be positively reinforced.
The psychology behind waiting in line is discussed, with Ayelet explaining that people feel they have invested effort while waiting and therefore expect a good outcome. The conversation also touches on the difference between likes and views on videos and the potential impact of displaying both on platforms like YouTube.
Throughout the conversation, Ayelet emphasizes the importance of understanding motivations and designing incentives that align with individuals' values and needs. She suggests that incentives should be closely tied to the activity and should not dilute the connection between the activity and the original goal.
Ayelet also discusses how to help children develop intrinsic motivation and avoid relying on extrinsic motivation. She suggests making healthy food tasty and homework fun, engaging in activities with the family, and allowing children to pursue their passions. The conversation concludes with a discussion on the importance of having goals and accomplishing them.
The conversation between Guy Kawasaki and Ayelet Fishbach covers a wide range of topics related to m