Joe Foster: The Story of Reebok
open.spotify.com
Joe Foster, co-founder of Reebok, is interviewed by Guy Kawasaki in the Remarkable People podcast. Joe discusses the challenges and successes of working in a family business, emphasizing the importance of family dynamics and relationships. He reflects on the history of Reebok, including his grandfather's role in the company and the impact of his grandmother in keeping the family together. Joe and his brother, Jeff, faced financial challenges and initially just wanted a job, but their ambition grew as they learned more about their family's legacy. They set up their factory in an old brewery and engaged closely with their customers, learning from them and growing their business. Reebok's innovative marketing strategies, such as targeting running clubs and recruiting agents, led to their success in the UK and their entry into the American market. The company's expansion into women's aerobic shoes, endorsed by Jane Fonda, propelled their growth and positioned them as a leading women's dance shoe company. Joe emphasizes the importance of perseverance and optimism in business, reflecting on the challenges and successes of Reebok and the need to adapt to different cultures and philosophies. Guy Kawasaki concludes the interview by highlighting Reebok's perseverance and triumph, encouraging listeners to embrace innovation and push boundaries.
Joe Foster, co-founder of Reebok, is interviewed by Guy Kawasaki in the Remarkable People podcast. J