Robert Rosenberg: Former CEO of Dunkin Donuts and Author of Around the Corner to Around the World
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The content segments revolve around Robert Rosenberg, the former CEO of Dunkin' Donuts, discussing various aspects of business management and his experiences leading the company. Rosenberg shares the history of Dunkin' Donuts, highlighting the tension between diversification and concentration in business strategy. He emphasizes the importance of finding a balance between experimentation and exploitation. The challenges of leading a family business and the need for change and adaptation are also discussed.
Rosenberg credits his MBA education for providing him with the necessary knowledge and perspective to address problems within the family business. He discusses franchising as a business model and the importance of training, creating a culture, and maintaining standards. The mindset of Dunkin' Donuts employees and the relevance of franchising in the digital economy are explored.
The data-driven approach used by Dunkin' Donuts to determine new locations for expansion is explained, as well as the shift from traditional media to social media in advertising strategies. The emphasis on quality, setting objectives, and the planning process at Dunkin' Donuts are also discussed.
Rosenberg emphasizes the importance of effective planning and delivering on promises in business. He discusses the role of boards of directors and the structure of board meetings at Dunkin' Donuts, which focused on conducting a SWOT analysis, individual activities, the annual plan, and a review of the table of organization and equipment.
Rosenberg analyzes Starbucks, comparing it to Dunkin' Donuts, and highlights the importance of strategy, organization, communication, crisis management, and personal characteristics in the success of a CEO and a company.
The positive response to the name change from Dunkin' Donuts to Dunkin' is mentioned, along with the reasoning behind the change and the challenges of implementing it.
The content segments revolve around Robert Rosenberg, the former CEO of Dunkin' Donuts, discussing v