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Guy Kawasaki is an American marketing specialist, author, and venture capitalist. He gained recognition as one of the original Apple employees responsible for marketing the Macintosh computer line in 1984. Kawasaki popularized the concept of evangelism marketing and technology evangelism. He has written fifteen books, including "The Macintosh Way" and "The Art of the Start." Kawasaki's career includes working at Apple, founding Fog City Software, Garage Technology Ventures, Truemors, and Alltop, and serving as an advisor to Google and Canva.
In February 2019, Kawasaki released his most personal book, "Wise Guy," which consists of vignettes sharing personal experiences that have enlightened and inspired him. He also hosts a podcast called "Remarkable People," featuring interviews with notable individuals. Kawasaki considers this podcast to be his best work.
In his personal life, Kawasaki is married and has four children, two of whom were adopted from Guatemala. Throughout his career, he has authored several books, including "The Macintosh Way," "Selling the Dream," and "Enchantment: The Art of Changing Hearts, Minds, and Actions." He has also co-authored books such as "APE: Author, Publisher, Entrepreneur—How to Publish a Book" and "The Art of Social Media: Power Tips for Power Users." His most recent book, "Wise Guy: Lessons from a Life," was published in 2019.
Guy Kawasaki is an American marketing specialist, author, and venture capitalist. He gained recognit