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Guy Kawasaki interviews Don Norman, a professor at UC San Diego and a design expert with a diverse range of expertise. Norman criticizes Apple for creating products that are difficult to repair, have a short lifespan, and are not environmentally friendly. He emphasizes the importance of human-centered design and the challenges companies face in understanding and meeting users' diverse needs and goals. Norman also discusses the challenges of implementing human-centered design in today's world, particularly in the context of the ecological crisis and climate change. He advocates for a shift towards a circular economy and the need for enlightened consumers and different business models to drive change towards more sustainable and environmentally friendly products. Additionally, Norman discusses the concept of schismogenesis, where two groups develop opposing behaviors and beliefs, and emphasizes the importance of understanding and respecting differing opinions to reduce conflict. The conversation also delves into the potential of AI tools for collaboration and improving academic papers, as well as the potential and limitations of AI in addressing climate change. Norman also discusses his efforts to expand resources for individuals interested in design and sustainability and his initiative to establish the Don Norman Prize to recognize and support young professionals with innovative ideas and tangible impact. The podcast concludes with a discussion on the potential for collaboration and the impact of their respective networks in promoting humanity-centered design.
Guy Kawasaki interviews Don Norman, a professor at UC San Diego and a design expert with a diverse r