Guy Kawasaki: Selling the Dream
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Guy Kawasaki's book, "Selling the Dream," published in 1992, explores his innovative approach to sales, marketing, and management called evangelism. Evangelism involves convincing people to believe in your product or ideas as much as you do, using fervor, zeal, guts, and cunning to mobilize customers and staff into becoming as passionate about a cause as you are. "Selling the Dream" serves as a handbook and workbook for implementing evangelism strategies.
Kawasaki provides a complete blueprint for aspiring evangelists, covering various topics such as defining a cause, whether it is a business or a public interest concern. He also discusses how to identify good and bad enemies, deliver effective presentations, and find, train, and recruit new evangelists. The book includes a short course on developing an evangelistic business plan, with the complete, original Macintosh Product Introduction Plan serving as an illustration.
Overall, "Selling the Dream" aims to teach readers how to become powerful evangelists, leaders whose words will never fall on deaf ears again.
Guy Kawasaki's book, "Selling the Dream," published in 1992, explores his innovative approach to sal