Guy Kawasaki: What the Plus! Google+ for the rest of us
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In the book "What the Plus! Google+ for the rest of us" by Guy Kawasaki, readers can learn how to effectively use Google+, which is described as the world's fastest-growing social media service. The author, who was the former Chief Evangelist for Apple, recognizes the superiority of Google+ and provides a comprehensive guide on how to make the most of it.
The book covers various aspects of Google+, including attracting followers, engaging with people, and promoting one's brand. Kawasaki explains how to get started on the platform, create an appealing profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers. The author acknowledges that the rapid growth of Google+ took them by surprise, and if they had anticipated it, they might have written a tutorial like this one.
Prominent figures in the industry highly recommend the book. Vic Gundotra, Senior Vice President of Social at Google, praises Kawasaki's work and recommends it to anyone interested in Google+. Mari Smith, author of "The New Relationship Marketing" and coauthor of "Facebook Marketing: An Hour a Day," believes that the book will make readers fall in love with Google+ and never look back. Robert Scoble, a Rackspace Videoblogger, expresses his struggle to articulate why he prefers Google+ over other platforms but commends Kawasaki for not only figuring it out but also showing readers how to maximize their experience on the social network.
The book is described as brimming with tips for optimizing the Google+ experience. It covers topics such as getting started, finding people, searching by interests, managing circles (segmented relationships with family, colleagues, etc.), managing streams (the flow of posts that users see), and participating in group hangouts for classes, press conferences, and other purposes. The book has received positive reviews for its comprehensive and practical approach to using Google+.
In the book "What the Plus! Google+ for the rest of us" by Guy Kawasaki, readers can learn how to ef