Randy Nonnenberg: Founder of Bring a Trailer
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Bring a Trailer (BAT) is a successful website for buying and selling collectible cars, founded by Randy Nonnenberg. It has become a significant competitor to traditional car auctions by fostering trust among buyers and providing a focused experience for car enthusiasts. Randy's passion for cars began at a young age, and he eventually transitioned to Bring a Trailer to focus on his passion for vintage cars. The website had 100,000 registered bidders, 11,000 listings, and two million monthly visitors in 2019. Bring a Trailer aimed to simplify the process of buying and selling collectible cars by curating listings and providing a trustworthy marketplace. They implemented an "anti-sniping" feature in their auctions, extending the bidding period by two minutes every time a new bid is placed. The community aspect is what sets Bring a Trailer apart, as it encourages open and honest discussions about the vehicles being listed. BAT is currently facing operational challenges due to high demand, but they are working to streamline their processes and provide personalized assistance to sellers. BAT aims to feature special and unique cars that create a sense of scarcity, appealing to their community of car enthusiasts. The perception of collectibility has evolved over time, with nostalgia now playing a significant role in determining which cars become desirable. Bring a Trailer's fee structure charges both buyers and sellers to ensure a high rate of follow-through, with a cap of $5,000 for buyers. Randy Nonnenberg discusses the factors that make cars valuable in the future, suggesting that buying a slightly depreciated car in good condition is a smarter investment. He mentions special trims and editions, as well as cars produced in large quantities but with certain special editions or older versions that could hold more value. Randy and Guy Kawasaki share their love for cars and personal car stories, expressing their passion for the impact cars have had on their lives.
Bring a Trailer (BAT) is a successful website for buying and selling collectible cars, founded by Ra