Guy Kawasaki: Reality Check
www.amazon.com
Reality Check is a book written by Guy Kawasaki, published in 2008. It is described as an irreverent guide to outsmarting, outmanaging, and outmarketing your competition. Kawasaki, who has experience as an entrepreneur, evangelist, venture capitalist, and guru, offers his insights on the trends, theories, and foolishness that often plague the business world.
The book emphasizes the importance of not blindly following the Next Big Thing, as it often leads to making the Last Big Mistake. Kawasaki provides a comprehensive guide for starting and operating successful organizations that can withstand the test of time and avoid being swayed by passing fads in business theory.
Reality Check is a collection of the best entries from Kawasaki's popular blog, which have been updated and expanded for the book. It covers a wide range of topics, including effective e-mailing, dealing with difficult people, and preventing "bozo explosions." Kawasaki's writing style is described as irreverent, offering a unique and refreshing perspective on business practices.
Overall, Reality Check is recommended for anyone looking to launch a startup or improve their business strategies. It provides practical advice and insights that can help readers navigate the competitive business landscape and avoid common pitfalls.
Reality Check is a book written by Guy Kawasaki, published in 2008. It is described as an irreverent