Guy Kawasaki: APE: Author, Publisher, Entrepreneur - How to Publish a Book
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APE: Author, Publisher, Entrepreneur—How to Publish a Book is a book written by Guy Kawasaki and Shawn Welch. The book was published in 2013 and aims to help people take control of their writing careers by self-publishing their books. The authors believe that when a self-publisher successfully fills three roles—author, publisher, and entrepreneur—the potential benefits are greater than with traditional publishing. They refer to this approach as "artisanal publishing," where writers have full control over every aspect of the publishing process.
The book is 300 pages long and provides tactical and practical inspiration for self-publishing. It is not a hype-filled, get-rich-quick book, but rather a comprehensive and realistic guide to self-publishing. The authors challenge readers who think they know everything about self-publishing to take the Self-Publishing Intelligence Test (SPIT).
APE has received praise from experts in the publishing industry. Jason Epstein, former editorial director of Random House and co-founder of On Demand Books, believes that the book will become the standard guide to the new publishing universe created by digitization. Seth Godin, author and founder of The Icarus Project, commends Guy Kawasaki for delivering practical advice and inspiration to aspiring authors. Atif Rafiq, General Manager of Kindle Direct Publishing at Amazon.com, describes APE as the perfect companion for independent publishing. Barry Eisler, bestselling novelist, considers APE to be the most comprehensive and useful work on self-publishing, comparing it to a bible for self-publishers.
Overall, APE provides a comprehensive and realistic guide to self-publishing, emphasizing the importance of taking control of one's writing career and becoming an author, publisher, and entrepreneur. The book has received praise from experts in the publishing industry and is considered a valuable resource for aspiring authors.
APE: Author, Publisher, Entrepreneur—How to Publish a Book is a book written by Guy Kawasaki and Sha