Guy Kawasaki: Rules for Revolutionaries
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Rules for Revolutionaries is a book written by Guy Kawasaki, the former chief evangelist of Apple Computer Inc. In this book, Kawasaki provides a "but-kicking" manifesto to help revolutionaries become visionaries and inspire world-changing innovation. The book is divided into three sections: Create Like a God, Command Like a King, and Work Like a Slave.
In the first section, Create Like a God, Kawasaki challenges the conventional wisdom that breakthrough insights only come in a relaxed and playful state. He emphasizes the importance of analyzing the problem at hand and approaching it strategically to create revolutionary products and services.
The second section, Command Like a King, focuses on the leadership aspect of a successful revolution. Kawasaki discusses the need for someone to take charge and make tough, insightful, and strategic decisions. He also provides strategies to break down barriers that prevent product adoption and avoid common mistakes that can hinder the revolution.
The third section, Work Like a Slave, highlights the importance of hard work in a successful revolution. Kawasaki encourages revolutionaries to constantly absorb knowledge about their industry, customers, and competition. He uses the metaphor of eating like a bird and pooping like an elephant to emphasize the need to gather and spread a large amount of information and knowledge.
Throughout the book, Kawasaki provides numerous examples from top innovators such as Apple, Amazon.com, Dell Computer, Hallmark, and Gillette. These examples showcase real-world scenarios that challenge conventional thinking and provide valuable insights.
Overall, Rules for Revolutionaries is a guidebook for entrepreneurs, engineers, inventors, managers, and small-business owners to turn their dreams into reality, their realty into products, and their products into customer magnets. Kawasaki's enthusiasm and real-world experience empower readers to create revolutionary change and become visionaries in their respective fields.
Rules for Revolutionaries is a book written by Guy Kawasaki, the former chief evangelist of Apple Co