Lisa Leopold: Professor of Education and Storyteller
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The content segments provided consist of a conversation between Guy Kawasaki and Professor Lisa Leopold, focusing on effective communication strategies, including TED Talk introductions, storytelling, apologies, and projecting credibility. Lisa emphasizes the importance of using authentic models and TED Talks to teach English to non-native speakers, particularly in writing and speaking skills. She highlights the significance of immediately building a connection with the audience and using thought-provoking questions in TED Talk introductions. Lisa also discusses the qualities of a good story, emphasizing relatable characters and a clear link to the presentation's message.
The conversation delves into the science of apologies, with Lisa explaining the three ingredients of a good apology: explicit mention, ownership, and empathy. They analyze public apologies, discussing the importance of sincerity and taking direct ownership of actions. Lisa explains that admitting mistakes is not a sign of weakness but rather enhances credibility.
The conversation then shifts to strategies for enhancing credibility in presentations, particularly in remote settings. Lisa discusses eleven strategies used by foreign affairs experts, such as emphasizing prestigious affiliations and titles. They touch on the gender credibility gap and the need for women to feel empowered to use credibility-enhancing strategies.
In a separate segment, Lisa and Guy discuss the credibility of presidential candidates and public figures like Anthony Fauci. Lisa explains the different objectives of presidential candidates and the importance of connecting with the general public. They analyze Fauci's credibility and why people may believe politicians without scientific or medical expertise.
Overall, the conversation provides valuable insights into effective communication strategies, the science of apologies, and the importance of credibility in presentations and public figures.
The content segments provided consist of a conversation between Guy Kawasaki and Professor Lisa Leop