Guy Kawasaki: The Macintosh Way
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The Macintosh Way is a book written by Guy Kawasaki in 1990. It provides an insider's perspective of the Macintosh Division at Apple, as Guy had just left his position there. The main idea of the book is that in order to change the world, one must do the right things the right way. The book explores this orientation to work and offers insights on how to make it work effectively. According to the San Jose Mercury News, The Macintosh Way is a must-read, surpassing other popular books like "In Search of Excellence" and "The Management Secrets of Attila the Hun." John Warnock, the CEO and chairman of Adobe Systems, also praised the book, describing it as thoroughly entertaining and thought-provoking, providing a refreshing inside look at the values that lead to the creation of great products.
The Macintosh Way is a book written by Guy Kawasaki in 1990. It provides an insider's perspective of