Seth Godin: Marketing god, Blogger, and Author
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In the 100th episode of the Remarkable People Podcast, hosted by Guy Kawasaki, marketing pioneer Seth Godin joins as a guest. They discuss various aspects of marketing, starting with Seth's definition of marketing as doing meaningful work for people who care and making a positive change with them. They emphasize the importance of building a positive reputation through genuine interactions and word-of-mouth, rather than relying solely on advertising. Seth introduces the concept of the smallest viable audience, targeting a specific group of people who the product is perfect for, in order to build a loyal following.
They also discuss the role of influencers and the effectiveness of direct marketing. Seth shares a story about Lester Wunderman, who invented direct marketing, and emphasizes the challenges of finding effective marketing strategies.
Seth and Guy also discuss the importance of building a community around a podcast and making it a topic of conversation. They suggest creating exclusive live sessions and upvoting questions to engage listeners and make them feel part of something special.
Seth shares insights on venture capital investments, highlighting the success of products that target a small, specific audience. He also discusses his approach to writing books and the challenges of writing in the digital age.
The episode concludes with Seth expressing gratitude for his career and the obligation that comes with it. Mats Herding Solberg briefly discusses the future of the reMarkable tablet company.
Overall, the episode explores the importance of creating meaningful products and experiences, building a positive reputation through word-of-mouth, targeting a specific audience, and engaging with listeners to build a community.
In the 100th episode of the Remarkable People Podcast, hosted by Guy Kawasaki, marketing pioneer Set