Tina Wells: Harmonizing Your Work and Life
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The podcast episode features Tina Wells, a successful business strategist, advisor, and founder of RLVNT Media. Tina shares her journey, starting from founding Buzz Marketing Group at the age of sixteen and working with major companies like Dell and Apple. She explains her current venture, RLVNT Media, which focuses on culturally relevant content and representation. Tina partnered with Target to create middle-grade books and expand into product collaborations. She emphasizes the importance of building relationships and doing thorough research to get into Target.
Tina discusses the impact of banning TikTok and advises being clear and authentic in decision-making. She emphasizes the need for honest and authentic conversations in politics. To understand youth culture, Tina suggests listening to people, conducting focus groups, and hiring social media influencers. She shares her approach to understanding culture and consumer behavior, which involves observing people in unique environments like airports.
Tina advises businesses to identify their core customers, challenge assumptions, and embrace new technologies. She acknowledges experiencing imposter syndrome but credits her support system for helping her overcome it. Tina encourages focusing on doing the next right thing and creating joy for oneself.
She emphasizes the importance of authentic relationships and advises teenage black girls to filter out negative stereotypes and not let others define them. Tina shares her experience with distorted black history education and highlights the role of parents and communities in teaching children their true history and identity.
Tina discusses her parents' approach to handling distorted black history education and preparing her to navigate challenging situations. She believes that politicians who create policies without considering long-term consequences won't be affected by the negative outcomes. Tina also mentions her book, "The Elevation Approach," which offers insights on achieving goals and creating a foolproof plan.
In conclusion, the podcast highlights Tina Wells' journey as a testament to hard work, dedication, and vision, encouraging listeners to continue learning and pursuing their dreams.
The podcast episode features Tina Wells, a successful business strategist, advisor, and founder of R