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Doug DeMuro, a popular car enthusiast and YouTuber, has made a significant impact in the automotive industry with his YouTube channel, which has over four million subscribers and more than one and a half billion video views. He has also founded an online auction site called Cars & Bids. Doug's business model revolves around his YouTube channel and Cars & Bids, with the former being his primary source of income. He strives to maintain objectivity by avoiding product endorsements, and his viewers perceive him as an objective source of information.
Doug's YouTube videos focus on showcasing the quirks and unique features of cars, rather than just the driving experience. He believes that viewers are more interested in seeing these interesting details. He also discusses his experiences with various automakers when it comes to obtaining press cars for review. Some automakers recognize the value of YouTube and are willing to provide him with cars, while others are more focused on traditional media. Doug believes that eventually, all automakers will recognize the value of YouTube reviews.
Doug discusses the success of Hyundai and Kia in producing attractive vehicles and praises their unconventional designs. He also talks about his decision to focus on his main YouTube channel and consolidate his content, as it performs better and generates more revenue compared to his secondary channel, "More Doug." The conversation concludes with Guy Kawasaki expressing his desire to purchase a Porsche 911 and Doug agreeing that it is an amazing car.
Doug DeMuro, a popular car enthusiast and YouTuber, has made a significant impact in the automotive